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Easy to wear and true to your skin - your favorite minimalist foundation is now clean and better than ever with a shade range to match all skin tones.

SkinFlex Matrix
Our proprietary SkinFlex Matrix is a unique translucent blend of light-reflective coated pigments, blurring and diffusing elements, lightweight hydrators and clean, functional ingredients.
- 22% Light-Reflective Coated Pigments*
- 20% Blurring & Diffusing Ingredients*
- 30% Lightweight Hydrators*
- 28% Longwear & Functional Ingredients*
*Percentages are approximate and may vary slightly by shade

Perfect Match or Your Money Back

Clean Beauty
DERMATOLOGIST TESTED + SAFE FOR SENSITIVE SKIN - Clinically tested by dermatologists to ensure it’s gentle and safe for even the most sensitive skin types.
SKIN-LOVING INGREDIENTS - Formulated with Jojoba Oil and Vitamin E to help moisturize and nurture the skin.
CRUELTY FREE + VEGAN - Our ingredients are 100% vegan, ethically sourced, and cruelty-free. We are proudly Leaping Bunny certified.
FREE OF FRAGRANCE + ALLERGENS - We avoid fragrance and known allergens like soy, nuts, and gluten to keep our formulas universally skin friendly.
NO HARSH INGREDIENTS - We avoid phthalates, sulfates, and anything classified as a drug to ensure our formulas are as gentle as possible.
CRUELTY FREE
VEGAN FRIENDLY
HORMONE DISRUPTOR FREE
SAFE FOR SENSITIVE SKIN
DERMATOLOGIST-TESTED
DRUG FREE
CRUELTY FREE
VEGAN FRIENDLY
HORMONE DISRUPTOR FREE
SAFE FOR SENSITIVE SKIN
DERMATOLOGIST-TESTED
DRUG FREE
find your perfect shade
Find your matching foundation shade using our custom shade finder quiz.

Real People. Real Results.
NATURAL SKIN
97% AGREE our No Makeup Makeup® Foundation gives a "no makeup" skin finish, matches skin tone and gives a natural finish.
softer + smoother
93% AGREE that skin looks immediately softer and smoother
hydrated finish
89% AGREE that skin feels more hydrated while using this product
*based on a 30 person consumer study
IS IT YOUR SKIN OR IS IT YOUR MAKE UP?
Foundation that is so lightweight and skin-like, you’ll forget you’re wearing it. Hear what real people are saying about Newyuo®.
Foundation FAQs
What does 4-in-1 formula mean?
What does 4-in-1 formula mean?
Our foundation formula 1) conceals, 2) corrects, 3) camouflages and 4) diffuses in a single-step. It functions as a 1) color-corrector, 2) redness-corrector, 3) concealer and 4) foundation all in one.
How do I apply for a perfect application?
How do I apply for a perfect application?
Newyuo® is formulated with a LESS IS BEST approach to application. Our cream-balm formula is designed to deliver a flawless complexion skin-finish in seconds.
Tips for a perfect application:
- Using a light touch, use one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED.
- You should barely see any foundation on the tips of the brush bristles. Our Perfect Foundation Brush is designed to pick up just the right amount of pigment to perfect your look.
- Newyuo is BUILDABLE. Feel free to dab your brush LIGHTLY on the foundation and apply in light sweeping circles in those areas where you might need a little more. You can also use the convenient sponge located in the dual chamber to build more coverage or to cover imperfections.
- Blend and buff in circular motions all over face for your own flawless finish.
“LESS IS BEST. MORE IS TOO MUCH. Newyuo® IS JUST THE RIGHT AMOUNT” - XOV
What is SkinFlex Matrix?
What is SkinFlex Matrix?
Our shade-adaptive SkinFlex Matrix “flexes” with your skin’s shade and undertones to enhance your natural complexion. It lets your skin breathe with its barely-there texture, correcting only what you need — and never masking what you don’t.
Do you test on animals?
Do you test on animals?
Newyuo® is never tested on animals and we are proudly Leaping Bunny certified.